Thursday, 10 January 2013

Mobile app developer: What’s new for them in the year 2013 - benefits or pitfalls?

Previously I discussed on, iPhone app development and its orientation shifting towards the outsourcing for its app development. Now, let’s discuss where the developers are facing problems in maintaining the successful customer relationship. We will even throw some light on the positive aspects of it.

If we look at the current market situation, where the number of smartphone owners has already surpassed 1 billion users worldwide; definitely there has been a positive and a negative effect on mobile application developers and on their customers because of the competitiveness that came into the picture from a jam-packed market.

On the positive side, the consumers and the enterprises have exceptional access on these mobile devices, which proves a productive ground for the companies to reach their mass audience. From the statistics given by Apple Inc. Apple app store has counted approximately 25 billion download in 2012 and it is more than 74% increase over 2011.

But it is essential for companies when they develop mobile apps, then their product must be visible to the users and also meets to their specific needs, by offering as personal touch as possible. Lately, I was looking at the ABI Research papers and their latest competitive assessment on mobile application storefronts, in that Apple's App Store was named the leader, with Google coming in second, and Microsoft third.

While Apple controlled the major for its market share, and its ability to maintain strict quality assessment measures, "Microsoft should be lauded for its initiative to extend its (app) ranking algorithm beyond raw download figures, by including factors that can actually measure customer satisfaction and retention," said Aapo Markkanen, a senior analyst for ABI, in a statement.

Basically, the mobile app store provides you B2B and B2C companies similar to other ways to have their applications distributed and downloaded. E.g. electronic signature and digital signage solutions company DocuSign, such as hosts its business application both in the AppExchange and a consumer version of its product, DocuSign Ink, in the Apple iTunes App Store. Similarly, HTML 5 is still among the top 10 strategic technology trends for year 2013 as well.

Customer relationship management i.e. CRM is always been the critical management platform and organizations spent billions of dollars to maintain a proper relationship with their customers. All these apps development are part of CRM and the user experience, but because of cut-throat competitions out there in the market, organizations have to foresight their strategies to be implemented beforehand. This not just keeps them ahead from competitors but also place them in the innovators category at times. These customized apps development supports them to keep in touch with consumers and also to keep an eye on the market which is developed specifically for your organization.

At the end, understand the need of your business and also keep a check on the market which provides you top mobile app developers as per your need.

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