Monday, 22 August 2016

Mobile Business Intelligence: How Companies Are Using it and What You Can Learn

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With the fastly increasing use of mobile technology, leveraging mobile business intelligence (MBI) grows in importance to reach and benefit consumers while providing business growth. As an integral part of their lifestyle, there is a great deal of useful information which can be gathered from MBI. Here are some companies that have integrated MBI successfully into their business models, what we can learn from them, and how other businesses can leverage this powerful marketing tool to provide value to existing and potential target markets.

What is Mobile Business Intelligence

Business Intelligence defines mobile business intelligence as a term that refers to applications that make business intelligence available on mobile devices, giving users access to key business information whenever and wherever they need it.
Simply put, it is the intelligent information that can be gathered from applications installed on mobile devices and leveraged for key business takeaways.
In an era where cell phones hardly leave their owner’s side, it’s easy to see how this information can provide extremely valuable insights into target market demographics, behaviors, lifestyle and more.

Examples of Companies Successfully Using MBI

To get a better idea of what kind of information can be gathered from MBI, here are some innovative companies maxing out on mobile information and how they wield it to achieve success.


Perhaps the leader in leveraging mobile information technology, Uber has built their entire business premise on full integration of MBI into their consumer-centric technology. Bringing in a new era of mobility, cabs suddenly seem dated with this application that allows users to request for car service, track driver location and make payment all directly through the Uber mobile app. How is this possible? Uber gathers location tracking MBI through their app for both the individual seeking a ride, and for the driver that will pick them up. Based on an algorithm of distance and available drivers, a driver may choose to accept the rider, meet them at the location they’re in (with mobile location tracking) and take them to their desired location using the integrated GPS function.
Their payment system is also easy and allowing users to save card information within the app, and drawing payment automatically once the trip has been completed. No cash, no physical transaction at the moment the service is provided – just a one-time convenient feature creating an elevated user experience for drivers and riders alike.

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Another great example of MBI being used in business is GrubHub. GrubHub is a food service that (much like Uber) provides consumers with extreme convenience through the use of mobile intelligence. People looking for local delivery can use the app location services to determine restaurants in the area with delivery options, browse menus and place orders directly in the app.


A more advanced use of mobile business intelligence can be seen with fitness trackers such as the Fitbit, which gathers even more complex information from their mobile app including location, activity level, heart rate and more. This smart technology has revolutionized fitness awareness by being able to provide users with smart information about themselves.

How your Business can Leverage MBI

So how can you leverage this technology? Where are your customers now? What are they doing? This kind of information can be easily gathered with MBI, and understanding this knowledge will help you know exactly what can your business can provide to help or benefit your target market. Here are some specific categories of information which can be gleaned from mobile app technology that can be leveraged as a powerful set of tools added to your professional arsenal.

Location Services

Think outside the box on how your business can incorporate MBI on location services. Not only can you use it to provide on-location products and services to your consumer, you can also learn the geographical demographics of your target audience, stores and businesses they frequent and other location habits – helping you to hone in on the “where” of your client base or provide your “where” to your client base.

Streamline Sales Process

Traditional check-out processes are almost a think of the past. With technologies like Apple Pay or other in-app purchasing options, consumers have learned to prefer the convenience of this streamlined sales process. Through this service, you can also request for email, phone or other information from your client base in order to complete the purchase.

Provide On-Demand Services

One of the most used purposes of MBI being leveraged by companies today is to provide on-demand products or services to consumers. Innovation is often derived from a need of increased convenience. This is the ultimate form you can provide your customers by going to them – rather than asking them to come to you.

Track User Information

The sky is the limit as far as the elements MBI can be programmed to track for application users. It’s not just navigation, location or other more obvious benefits one can receive from mobile information. A smart company can tailor an algorithm to gather it’s own set of intelligence from a mobile app development. Be encouraged to think outside of the box.

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"Mobile analytics has grown up and moved out. It's no longer just an interface to legacy BI products. In 2015, products with a fluid, mobile-first experience began to emerge. Working with data out in the world is going from being a chore to becoming a dynamic part of the analytics process." – From Tableau's Top 10 Business Intelligence Trends for 2016
Get creative, and start incorporating these proven industry techniques of leveraging mobile business intelligence to connect with your target audience in a powerful way like never before. Information is a powerful thing, and the resources at your fingertips with MBI is an open door.

Tuesday, 26 July 2016

Quality-Assessment Items in Technology

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The world is constantly striving for standardized tests in order to compare the quality of similar people or businesses. Software designers utilize numerous testing techniques to debug their programs. There are no definitive statistics to measure if software is performing at its maximum capabilities. Instead, an agency has their own set of standards to meet their customer’s needs. 

The good of quality-assessment items

One of the strengths of standardized testing is that all of the information is available to the user end. This allows them to become familiar with all of the material and make their own conclusions. There is also a sense of accountability because both parties know the standards that are used. So, if an application or software does not work, there is a clear-cut way to discover what is not operating appropriately. But what if these standards do not always measure the full quality of something?

Subjective vs. Objective

The problem with using a homogeneous set of standards is they do not always properly measure the quality of software. For instance, when an agency is grading a program, in many occasions there are subjective elements to their guidelines that can disguise how well software’s performs. For example, a programmer could consider their application easy to use, while a normal consumer could think it is impossible to operate. So, the performance grades are only as good as the organization that supplies them. If the clients do not trust the agency’s analysis, the score does not matter. This is true of many industries that utilize quality-assessment items to review their products.

In the tech world

When software designers create a new product, quality assessment checks are vital in fully developing the software. A business can fail without the analysis because their product will not be able to perform correctly. As a consumer’s needs change so do the quality-assessment items. The process is never ending in order to make sure the excellence never falters. There are various types of tests that companies use such as web application testing, mobile app testing, B2B and B2C portal testing, and business process automation. These tests have different techniques that are implemented in order to correctly debug the specific program or application.

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Different quality-assessment item techniques

In the world of technology, there are various ways to test software and web applications in order to confirm it will work properly. However, there is no one set of guidelines to software evaluation. Based on the customer’s needs, there are different ways to evaluate software such as script and usability testing. An engineer utilizes script testing, when they want to identify if their software is functioning correctly. When a company employs usability testing, they are attempting to see if a person who has never seen an interface before can accomplish a certain task. This allows developers who are intimate with a certain program to hear fresh perspective about their product.


Consumers want to make informed decisions and rely on an agency’s standards to help make their choices. Many businesses outsource their software development, meaning they rely on a third-party to create a program or application at a high level. Some industries that utilize these developers include banks, entertainment and media companies, and e-commerce companies. Many technology firms have different sets of standards for their products. However, there are common sets of principles for a high-quality assessment item. The item must have clear targets, be able to function properly, run on its expected operating systems, and meet the client’s goals. If a method can meet the basic requirements of a quality-assessment item and is tested and proven to work, then it can have a positive effect on a business.

Thursday, 14 July 2016

What’s next in the post-app world?

If someone wants to look up the weather or book a flight, they open an app on their phone. Mobile applications are supposed to make people’s lives easier. However, a person only uses five apps 80% of the time. With the decreasing use of apps and the advancement of virtual assistants, many experts claim that we are about to be living in a post-app world.

Messaging Apps

The app store is full of messaging applications. Each one has a slightly different interface and retains a distinctive user group. The problem some experts’ raise about messaging apps is that there are too many, which can make it harder to contact certain people because everyone is on various applications. Although, what some experts ignore when they critique apps is they forget a cellular phone can receive text messages and phone calls. This type of seamless integration has been around before the Apple Store and the simplicity of it is going to fuel the post-app world.

What’s next in the post-app world?

Apple went all in on apps, whether it was with the Apple TV, the IPhone, or IPad apps are extremely prevalent on the company’s assorted platforms. They also have invested seriously in Siri, an intelligent assistant that can help a user throughout their day. Siri will soon be on all of Apple’s devices marking a shift in the tech giant’s app heavy strategy. Even Google has tried to combat the application revolution by creating it’s own artificial intelligence assistant named Google assistant, which is integrated with all of Google’s products.

The virtual assistant

With the invention of smart watches and devices that have AI and machine learning capabilities, apps are going to become less prevalent. An Apple Watch is small, so fumbling on the screen with your fingers is time consuming and frustrating. Comparatively, the ease of asking a virtual assistant to look up the weather instead of accessing an app makes much more sense. Also, as screens become less prevalent, the typical single purpose apps located in the Apple or Android Stores will become less needed because a virtual assistant will have the ability to do everything.

People should come first

Smart devices like Google Home or Amazon’s Echo showcase artificial intelligence’s competency. Both companies want to seamlessly blend their products into a person’s life. For instance, the Amazon Echo (Alexa) is moving business from screens to the virtual assistant. There are studies that show consumers have an emotional connection to when key performance indicators are presented by the friendly voice of Alexa.

Problem Solving

The post-app world will only become a phenomenon once consumers can completely trust their virtual assistant. Google’s search engine is used because it is a trusted central location of information but once there is confidence in virtual assistants, there will be no need for people to visit Google. Instead, Siri, Alexa, or Google assistant will access the information it’s user wants and display it in an easy and convenient fashion.


Countless technological advancements have been made with human convenience in mind. The post-app world is the next step in making everyone lives’ less complicated. However, people also want to enjoy the same features they are used to having. Devices must maintain a high quality if the walls between apps and devices are going to be successfully taken down. People just want results and they do not care how they get them. Buzz words and fancy developer conferences will not drive the average person into wanting to change how they interact with their devices. Instead, the new technology must make the transition into people’s day-to-day activities as seamless as it is supposed to make their lives.

Tuesday, 3 May 2016

Facebook’s AI Initiative to Make the World a Connected Place

These days, companies are turning towards all technology advancements such as Artificial Intelligence or Virtual Reality to make new inventions and establish a strong hold in the tech world. Facebook is on the top of the list of such companies. Recently, the company announced its decision to connect mankind through the medium of internet.

Facebook has used all the possible means to make the internet accessible to maximum number of people either through the use of drones or satellites. But, now it is all set to take a more substantial step in this direction. Instead of relying on the old data about the density of population in different countries, Facebook is launching the concept of its own detailed maps that will be able to fetch data more precisely than any other medium.

Facebook’s Detailed Maps
Facebook’s connectivity lab has collaborated with the Center for International Earth Sciences Information Network at Columbia University to develop a global map that can tell the exact figures of the human density on different places. It will also help to determine the best ways to make internet accessible to those who are still offline.

Artificially intelligent technologies are able to identify patterns and images, and Facebook is using its own expertise to clearly distinguish between man-made structures and natural properties. The analysis is going to be so accurate that Facebook’s resolution is going to beat all predictions and provide the closest estimate, only of 500 meters. Facebook will be able to closely analyze the situations in which people are living, and also to understand which medium will be the best to make internet accessible to people that still need a connectivity medium such as internet.

Different mediums of making internet accessible include tower connection, drones, traditional wired medium or wireless.

As of now, the company has generated maps for 20 countries including Nigeria, South Africa, Algeria, Burkina Faso, Egypt, Cameroon, Ivory Coast, Kenya, India, Ethiopia, Ghana, Madagascar, Mozambique, Sri Lanka, Mexico, Ukraine, Uzbekistan, Uganda, Turkey, and Tanzania that cover 21.6 million square kilometers across different countries.

Other Advantages of Facebook’s Global Map
The uses of Facebook’s global maps are not only confined to the analysis that needs to be done by the company, instead these global maps will serve many other requirements as well. Some of its other advantages are given below:

1.These detailed global maps will be very helpful in extracting the accurate information about a certain place for accelerating socio-economic research and growth.
2.This data is going to be very helpful for observing the ruction in natural properties such as rivers to notify about any natural disaster in advance.
3.Better satellite imagery will be available with the new improved detailed maps.
4.This map’s preview will help governments to invest in a more qualitative manner than before in the fields such as infrastructure, healthcare, and education.
5.It will help different departments to react in a better way during emergency situations.

In a press release Facebook said that “This data will give us a greater understanding of how populations are dispersed, so governments and others can prioritize investments in infrastructure, from transportation to healthcare and education. It can also help rapid-response times during emergencies and other disasters and inform our understanding of the ecological impact of growth.”

Other Fields in Which Facebook is Utilizing AI
Artificial Intelligence is not a new field for Facebook. Apart from global maps, the company is also involved in doing many other projects as well that are based on AI. An introduction of some of them is given here:
Facebook’s Internet Drones - Facebook internet drones are produced by the company to bring internet access to all the people on earth who don’t have it.
Teaching machines to see and understand – It is a Facebook initiative to make the lives of people easier.

This is not all. There are many other fields as well in which Facebook is keen to show its expertise in Artificial Intelligence such as natural language processing, security and privacy etc.

Artificial Intelligence has grown up to many folds in recent years & is making some breathtaking innovations regularly to help mankind move a step further. What this technology is holding for the future is an interesting thing to see, but the pace with which it is growing seems unstoppable. This recent achievement of Facebook will help in making the lives of people better. Those who are deprived of basic facilities will get their access on the global data and thus help the respective government to serve them better. So, though the company is making detailed global maps for its own good, for spreading Facebook’s access to maximum number of people, but it will benefit mankind in many other ways as well. We all are excited to see the future progress of this project, so you just stay tuned with us and we will bring you all the updates.

Wednesday, 27 April 2016

New Smartphone Apps to Help Fight Natural Disasters & Giving the Right Directions

In our previous blog post we have talked about the endless scope in the smartphone app market which is likely to grow leaps and bounds in future as well. Once again, smartphone apps have got a new addition in their utility pool. This time, it is related to the natural disasters.

Researchers at university of California have created a new android phone app named ‘My Shake’ with an objective to detect the earthquake. 


MyShake is an intelligent application that is able to distinguish between earthquake vibrations and normal vibrations. It uses sensors that are already present in a smartphone such as accelerometer. As soon as the app encounters any suspected movement, it immediately sends a small packet of data to Seismological laboratory including GPS details, amplitude and time of the vibrations. The app then keeps on recording another five minutes of data.

The laboratory analyzes the data of 60% nearby devices to confirm that an earthquake actually occurred in an area.

The app is developed with an idea to use the smartphone sensors in a smart way. However, there is some work that still needs to be done to make the app more usable, e.g., the app is capable to identify an earthquake, but there is need to make it proactive in which it will be able to predict the future occurrence of earthquake in advance.

This smartphone app is also not able to identify the earthquake with a magnitude lesser or equal to five.

Google My Map

Google’s My Map got a complete makeover with some surprising new features to increase the utility and accuracy of maps. It is the major update that happened in app from 2014 with addition of new exciting features.

Some of the new addition in Google My Map are as follows:
1.Users can see a street view look of the places.
2.They can view the photos and videos added by other users.
3.Users can search for a particular address and give custom names to places.
4.My map lets users choose from standard, satellite or terrain based maps.
5.It also allows users to create a customized map for the relatives coming to your area to visit. 
6.Description of places can be added to let them have an idea about what to except while making a visit there.

New version of My Maps can be easily downloaded from Google Play Store from where it is available to everyone.

These applications are the two most recent inventions in smartphone app market which are designed by keeping a special focus on users’ benefits. We are committed to keep you updated regarding all the latest happenings of the tech world, so stay tuned with us for more in the future as well.