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In today’s digital driven culture, people are becoming smarter and more tech-savvy when it comes to the use of a mobile application. Mobile commerce sites (also known as a M-Commerce website) have become the unambiguous focal point of this trend. People in general love the fact that they can purchase items and shop remotely on their cellular-devices. And due to the rise in consumer demand more and more businesses are investing in this segment… But why? What does this direction towards improved user innovation mean?
According to Pew Research Center, 72% of adults in the United States own a smartphone. This contributes to around $104.05 billion U.S. mobile commerce sales in 2015, up 38.7% from 2014, but this is just speaking for the Unites States. Global regions are also experiencing a huge growth as well. The combined sales of 14 Asian retailers ranked in the 2016 Mobile 500, grew over 249.3%. This movement towards a smartphone driven approach is not a fluke. More companies are becoming aware of technological innovations that enhance cell and tablet application usage and because of this, are gearing their businesses towards enhancing consumer experiences.
How M-Commerce is Helpful for Businesses
In today’s modern age, people are becoming more comfortable with technology than ever before, thus inevitably increasing the amount of mobile shoppers. This said, the amount of business opportunities has also taken a large increase. According to internetretailer.com, the combined monthly mobile visits of all 378 U.S. Mobile 500 merchants grew 68.3% to 3.03 billion in 2015. People love shopping with their cell phones, because it’s easy and convenient! There’s no hassle like sitting at a computer or worrying about finding Wi-Fi for your laptop. With a smartphone you can shop anytime and anywhere. They also function as an intermediate tool for businesses and customers. Smartphones allow consumers to look at reviews before purchasing items, find local businesses through map navigation applications, and call businesses by simply clicking a button. According to The Huffington Post, 76% of smartphone users rely on their cellular device to find a store to make a local purchase at. It’s apparent just how big of a role mobile plays and how it provides companies with the opportunity to keep their consumers captivated in purchasing decisions.
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