Mobile technology is a theme that is constantly being discussed in today’s data driven society, and rightfully so. A study performed by Plos One, showed that on average, we use our cell phones close to 85 times a day. It’s chilling to think about how much we really do rely on our mobile devices to function.
With that said, businesses aren’t too worried about this statistic. In fact, companies are beginning to realize that there is a great amount of profitability in having an engaging mobile application. Consumers connect with these applications on a multitude of levels and because of this, company owners know the power a mobile app can have on elevating a business to the next level. This beckons the question:
How can smartphone apps better remodel the way your company performs business?
The answer is 5 simple solutions:
1. Consumer Interaction
People don’t just use their cellphones for the sake of using them. Companies know that to have a successful and appealing mobile application, you have to get into the mind of a mobile device user. Know what your target consumers want, and incorporate a plan around meeting those needs. If you are major retail brand that specializes in selling women’s shoes, cater your application towards that demographic. Get your consumers involved. Have end sale questionnaires or email sign-up screens; anything that can get people to be contented using your application while adding value to your business is the preferred end result.
2. It Makes Life Easier
Smartphones provide a range of supporting functions that make daily struggles easier to maintain. For example, take a look at Uber.
Uber is a multinational online transportation company that connects car drivers on demand, with people that need rides in a given location proximity. Their app allows any smart phone user to get car transportation anywhere, with just a few simple screen touches. What makes this so innovative is the map that pinpoints the driver’s live location. This allows people to simply follow the live location of their drivers to find their pickup location. This feature, along with many others that Uber has to offer, gives consumers and even employees a full range of accessibility when it comes to enhancing their total experience.
Image Source: digitaltrends.com
3. Mobile Ecommerce (M-Commerce)
Mobile ecommerce or just simply m-commerce is a term used to describe the online sales that are acquired through wireless electronic devices. These transactions can be through smartphones, tablets, laptops, etc. Businesses who have a clean and easy to use interface for consumers to purchase goods through, always see better results. Customers aren’t going to waste their time scrolling through applications for a company that doesn’t have a developed shopping cart or buying options. Looking at big ecommerce companies like eBay or Amazon, you notice just how integrated their mobile applications are for a seamless buyer, user experience.
They offer full customization and advanced search options for consumers. This provides more company engagement with consumers, while simultaneously making purchase records, sale sheets, and behavior statistics more freely accessible, leading to more sales and boosted growth within the company.
Developing mobile software around your customer is the best way to ensure prosperity for your business. Being creative or doing something that hasn’t been done before is what’s going to set your business apart from others. People love to see genius concepts come to fruition through applications. This type of thinking keeps them involved and associated with what product you’re selling or service you’re offering, while helping with the construction of brand identity. Users want to be at the forefront of technologic innovation, and if your mobile application is offering something new, innovative and exciting that provides value to your consumers, your business profitability will see a rise.
5. Helps Increase Customer Base
Today, 68% of U.S. adults own a smartphone. People are using smartphones more than ever. Whether it’s shopping, connecting to other people, or finding a restaurant to have dinner at, smartphone users commit to certain cellular applications to get the job done for them. It’s tremendously beneficial that if your company has a smartphone app, that it provides signup options for potential consumers. If you can get someone to use your app, that’s great – getting them to register creating a lifetime customer is even better!
The goal is to get consumers to use your app again and again. If you can accomplish this you will begin to notice a rise in user retention. Having a bigger database of customers is strongly correlated with elevated growth and sales.
Mobile software and cellular applications are the future of business. If you’re able to harness this power through the innovative use of a mobile app, it can generate more sales leads and overall development of your business’ operation.