The app store is full of messaging applications. Each one has a slightly different interface and retains a distinctive user group. The problem some experts’ raise about messaging apps is that there are too many, which can make it harder to contact certain people because everyone is on various applications. Although, what some experts ignore when they critique apps is they forget a cellular phone can receive text messages and phone calls. This type of seamless integration has been around before the Apple Store and the simplicity of it is going to fuel the post-app world.
What’s next in the post-app world?
Apple went all in on apps, whether it was with the Apple TV, the IPhone, or IPad apps are extremely prevalent on the company’s assorted platforms. They also have invested seriously in Siri, an intelligent assistant that can help a user throughout their day. Siri will soon be on all of Apple’s devices marking a shift in the tech giant’s app heavy strategy. Even Google has tried to combat the application revolution by creating it’s own artificial intelligence assistant named Google assistant, which is integrated with all of Google’s products.
The virtual assistant
With the invention of smart watches and devices that have AI and machine learning capabilities, apps are going to become less prevalent. An Apple Watch is small, so fumbling on the screen with your fingers is time consuming and frustrating. Comparatively, the ease of asking a virtual assistant to look up the weather instead of accessing an app makes much more sense. Also, as screens become less prevalent, the typical single purpose apps located in the Apple or Android Stores will become less needed because a virtual assistant will have the ability to do everything.
People should come first
Smart devices like Google Home or Amazon’s Echo showcase artificial intelligence’s competency. Both companies want to seamlessly blend their products into a person’s life. For instance, the Amazon Echo (Alexa) is moving business from screens to the virtual assistant. There are studies that show consumers have an emotional connection to when key performance indicators are presented by the friendly voice of Alexa.
The post-app world will only become a phenomenon once consumers can completely trust their virtual assistant. Google’s search engine is used because it is a trusted central location of information but once there is confidence in virtual assistants, there will be no need for people to visit Google. Instead, Siri, Alexa, or Google assistant will access the information it’s user wants and display it in an easy and convenient fashion.
Countless technological advancements have been made with human convenience in mind. The post-app world is the next step in making everyone lives’ less complicated. However, people also want to enjoy the same features they are used to having. Devices must maintain a high quality if the walls between apps and devices are going to be successfully taken down. People just want results and they do not care how they get them. Buzz words and fancy developer conferences will not drive the average person into wanting to change how they interact with their devices. Instead, the new technology must make the transition into people’s day-to-day activities as seamless as it is supposed to make their lives.