Image Source: business2community.com
Thursday, 14 January 2016
Women Leads Man When It comes to mobile & social Media Adoption
There is no second thought in saying that the world where we live today is changed so far. In early decade, if we see technology & gadgets are often seen as man’s cup of tea. But now things are changed. Women are competing with men in almost every field. While in some cases even they lead the men when it comes to using mobile technology and social media and also dominates the internet usage.
Here let’s discuss some interesting facts between men and women when it comes to mobile technology and social media. It will make us understand more clearly that women is leading men from usage of gadgets to wearable technology & online shopping to social media.
According to 2015 research by thestreet.com, 19% of women uses smartwatch to 9% of men. It means Women are more than twice to own a smart watch than men. Not only smartwatch but tablets and smartphones usage in women is higher. 36% of women use tablet to 29% of men, similarly smartphone usage in women is 34% versus 32% of men to manage the portfolios and other social activities.
Similarly women are fond of social networking for staying in touch with family and friends as well as for accessing online offers, searching for ratings and reviews of the products. Men in contrast use the social media more for business and dating purpose. As, social media helps men to connect with the business world, perform important research and ultimately increase their brand awareness.
Let’s have a look at some of the statistics of January 2015.
We can see from above graph that More no. of female use Facebook, Pinterest, twitter and Instagram while men’s interest is higher on Google+, LinkedIn and Reedit.
In broader terms, 76% of women use Facebook to 66% of men and 33% of women use Pinterest as compared to 8% of men. While if we analyse for the LinkedIn than men is leading the race (24% versus 19%). It is not just about the numbers but it is about the engagement and interest. Women’s are more engaged on social media because they can easily interact with the brands, can access coupons, on top of this they regularly update themselves with all the essential news, health & beauty tips shared on the pages they follow.
Whereas the mobile technology plays the perfect role to make all this things possible for the females. According to research it is found that mobiles appeal more to women than men because 42% of women feels m- commerce is better option for social activities and online purchasing unlikely to men whose percentage is quarter to this. Moreover to this, Women more likely to use mobile phones for all the other small activities like clicking pictures for future reference while buying anything from near-by stores, comparing product price on comparison apps and sometimes if they found something better then they start shopping on phones rather than sticking with the products of the stores they are standing in.
All such activities shows agencies and brands need to take care about the women behaviour when it comes to the m-commerce because the real power behind mobile social technology is women.
Check below an infographic that shows the attention-grabbing statistics why women are the real driving factor behind social media: