Friday, 6 September 2013

WhatsApp Adds Push-to-Talk Voice Messaging Feature To Mobile Platform

WhatsApp messenger is essentially propriety, cross platform prompt messaging application for smartphone. It is available to all the mobile platforms of blackberry, android, Series 40, iOS etc. which has bought revolution to the messaging market. It has over 300 million monthly active users all over the globe. WhatsApp has been constantly updating its features from last couple of months. The location update as well as file transfer feature were also updated recently.

Company announced the availability of this new feature while proclaiming the amazing figure of 300 million active users all over the world. WhatsApp was able to achieve a whopping 50 million new active users in just 2 months. More and more people are opting for WhatsApp because it gives them easy, cheap and convenient way of communication. It has been observed that WhatsApp is also popular among the mid-age people who are professionals. One can exchange free messages across the country as well without any charge with WhatsApp.

Some of the mind blowing figures of WhatsApp includes:

  • On an average approximately 352 million photos get shared on WhatsApp daily.
  • WhatsApp records the processing of about 31 million messages daily.
  • It is the fastest growing free messaging service all around the world.

With this new voice messages feature, WhatsApp is hoping to attract more number of people towards this applications. WhatsApp currently enjoys the penetration of approximately 99% in Spain, 90% in Brazil and 96% in Hong Kong measured among smartphone messaging apps.

This voice messaging feature was already available in the market but WhatsApp bought the simplicity to this features which has encourages people to use it. As compared to Facebook messenger app which requires three taps to start the recording, the WhatsApp voice features start recording with just single push button and it transmits the messages once you release the push button. If the user want to delete the message, he simply has to swipe over the recoding and it will delete that particular message.

Some of the advantages of push-to-talk voice messaging are:

  • It will save a lot of typing time.
  • You can now send voice messages when someone is not answering the phone.
  • Messages will be easy to send when you are busy or while driving.

WhatsApp has become the rage in the market in recent years. It was started by Brain Acton and Jan Koum in 2009. First year was little slow for the application but by 2011, it was picking up the market and more and more people have opted for this free messaging application.

This new feature of WhatsApp is technically known as ‘Push-to-talk-messaging’ and there is no limit on the length of recorded message. There is a notification in the form of small blue-microphone that lights up when the messages are being played.

It is to be believed in the market that WhatsApp is trying to capture people who have limited knowledge of English language and who are old. Now they can simply record and receive voice messages. This feature will be beneficial for the user as well as for the company.

WhatsApp has its own advantages and it is currently going very strong in the market. We hope that WhatsApp keep coming with such new features and provide us with better applications.

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