Significant Tips for App Store Optimization to Increase its Visibility

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It’s no wonder for those who use smartphones that mobile applications and its development are flooding in market every day, as it is an era of smartphones. Where, every now and then a new app is added to app stores whether it is Google play store or iTunes.  With the clutter of new apps being introduced daily in market it is required to properly optimize the apps to rank them higher, for better page listing and categorization.

The properly optimized app means higher visibility on app stores, higher downloads which automatically increase subscribers, maximises buyers, sales and shares of your business.

But the question comes here is how to optimize the apps to gain the above KPI for the successful business.

So, below some significant tips are there to answer all of your queries that can improve chances of getting your app discovered and hence increase its download. The bottom line for ASO is same as great SEO tactics. This means whole story should circulate around keywords or content relevancy. So your app's Metadata, Descriptions, headlines and titles all should   be rich with keywords that people most likely use while searching for your app.

Let’s start app store optimization by breaking down the various important components into 2 categories: On Page & Off Page Optimization

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On Page Optimization 

App Icon or logo – The first thing what users will notice is the icon you upload while scrawling the search result. Hence the logo should be iconic and eye-catching. It should give users more than an idea about the app. For example you can provide cool 3d effect which will give more impact on users.

App Name & Categorization - The App name should be remarkable, influencing and catchy. It should also include the keyword. Also, choose the best possible category for your app not only relevant but also based on level of competition and generated revenue. It will influence more users and visits to your app and hence improve your app ranking. For iTunes, Apple has introduce subcategories which helps higher app ranking.

Meta Tags – We need to properly optimize Meta data of your apps, as mentioned earlier as whole thing revolves around keywords, so do brief analysis and brain storming before choosing keywords. The keywords should be highly relevant and the ones with highest search traffic volume. So you need to know which keywords are more often used by your target audience. And in the same way prepare catchy and informative title and description which must contain your keywords. Also you can regularly optimize your Meta as per the need.

Update App Snapshot – Google play and the iTunes store allow up to 5 to 6 screenshots. So the best use of screenshot is to attract more and more people and also for detailing key interaction points of app, hence this the best way of interacting with the audience and better serve your app to them.

App Rating & Reviews – Try to get higher rating and reviews from the customers who have downloaded your apps. Because higher rating and reviews help an app to rank higher on the app store.

Off Page Optimization

Use outside source for optimization – Not only on app store, but you should use outside sources to optimize your Apps. External references for your app listing page increase the possibility to rank higher in app store. Hence, 

- Keep posting on social media about the App features and app listing URL. 

- Write blogs and mention name of the app and app listing URL wherever it is suitable. Not only blogs but use other content syndication platforms as well i.e. articles for spreading information about your App.

- Add App URL at the brand website and at all the social media profiles if possible.

- If it is relevant,  mention the name of your app in press release

- Share app listing URL with internal resources and encourage them to share within their community as well.

Nice video to explore for App Store Optimization -

So all the above activities will increase total number of external references and drive traffic towards your app listing URL.

In the present technology world, a great app can help a brand to grow or serve as a money-making source in itself. All you need is experience mobile application development company and proper optimization of your Mobile Application. Hope above mentioned tips will help you lay the groundwork for optimization of your App.

Emerging Technology changing the Future Workplace

As the result of advanced and upcoming technology the work culture and future workplace is significantly changed. Evolution of technology continued to gain momentum year by year. Every other week we see there has been new technological invention & this trend to be continued in the future also.

Here are some key trends driving the evolution of work practices and every developing enterprise and entrepreneur should adopt these practices to manage their business in the high tech world.

Future is no more a physical place

Currently world hot-desking and remote conferencing have become the best practices. Video calling and collaboration become the most preferred business cloud tools now. It is very easy to conduct ad- hoc meeting anytime, anywhere globally. Moreover, with the use of VR Technology people can feel realistic conference experience in virtual conference room, it is so real where the attendees feel pseudo-face-to-face meeting. It became very natural way of interaction with each other without moving from one place to other.

Things are becoming more digital

As we are very much aware, we are living in more of digital world at present. Physical and digital world are connecting in a very interesting way. Undoubtedly physical spaces, services and assets will retain its importance but business will be directed digitally. Through a very important source it is declared that by the end of 2017 Most of the business content will be non-textual.

Wearable Technology

The most emerging technology of present time. A time will come when employees will bring their own smart watch, eye wears and iBangles for work. The wearable device will keep aside the regular phones and laptops. It seems difficult to imagine but in no time situation will be changed same as, 10 years back how differently we managed our life. We were using very basic phones for call but today via our Smartphone things become so simple like texting, sending emails & sharing documents can be performed in a minute from anywhere anytime.

Hence, Very soon employees and business folks will use these wearable gadgets to reply for the mail or sending some documents as easily as they do with smartphones and laptops, in fact many enterprises have started creating more wearable and mobile device apps.

Flexible Display

Flexible screen or display is another evolving technology for business and IT Industry. It may eliminate the need to carry big laptops, tablets or paper notes of presentation with you for any conference or meeting. With the use of cloud technology or wireless technology documents or presentations could be easily shared among all the attendees on their flexible screen.

Hence the above mentioned technology is driving and will drive radical change in the workplace. The upcoming technology list will also include 3d Gesture, augmented reality and hologram-like technology. 

Considering the above facts of upcoming technology and increasing demand of the customers in mind Omnie Solutions are adopting and all set to adopt the more advanced emerging technology in the future.

Know how 1 Text message can crash your iPhone

Yes you read it right, it’s a weird news but a simple text message can crash your iPhone. It’s a bug in iPhone. A stream of text containing random English, Chinese and Arabic characters when received can switch off or reboot your phone. The worst part of this bug is it will harm your device just after receiving the text whether you open it or not.

Initially the bug is discovered by Reddit users.  The Users who experienced this say the iPhone's banner alert or notification of message pop-up on the lock screen & the device turn off itself or start rebooting so it doesn’t harm the device and its software.

It is been said the hack appears to be caused by some malfunction in iPhone, iPad operating system. But still Apple unable to recognize what’s wrong and how to fix this bug. Although it isn’t causing any serious damage to machine but it’s annoying and Apple will fix this soon. According to times of India Apple Spoke person has admitted that there is a problem and said they are working hard to fix it soon.

But some users whose device experienced this attack started complaining that they can no longer access txt messages on their iOS device. Some reported that the text can crash some iPhone application completely, causing them to reboot the device without any warning. Some people assuring the problem can be resolved if you receive the same string of txt again. While some other have reported that on sharing some pics or images through the photo app allow them to regain the message history by clearing that string of text from the conversation.

If you are eager to see the code, here you go –

Also you can find it on Twitter and Reedit, the  simple Twitter search will display result of lot many users whose iOS device come across this bug.

You can escape from this most annoying problem just turn off notifications entirely for the Messages app. Though messages will display in the notification centre and as a small icon on the app on the home screen, but won’t be able to open and turn off your computer.

Snapdeal Main Objective behind Buying Freecharge!

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"Invest ahead of time" is the moto of snapdeal, and proving this statement Snapdeal has acquired online mobile recharge platform FreeCharge for Rs 2,800 crore ($450 million) in cash and stock according to source. Where, FreeCharge offer an online recharge for mobiles, TV & Internet with attractive coupons and deals to its customers. It is the largest buyout so far in the Indian consumer Internet industry. Earlier Snapdeal has acquired small scale companies like RupeePower, GoJavas, Exclusively.in etc. Freecharge is its tenth acquisition so far.

But this is one of the biggest deal of Snapdeal with FreeCharge. According to Kunal Bahl, CEO and Co-founder of Snapdeal explained the acquisition of FreeCharge Inspired from Alibaba's online marketplace Tmall, which draws 20% of its merchandise value from mobile recharges. Similarly, he want to target the huge amount of new users who will join the Internet. After this acquisition Snapdeal will be able to gain an additional 20 million Freecharge users apart from the 40 million users it have. Simultaneously, it improves ability to obtain more users frequently at a very low cost, said Bahl. There are many other benefits Snapdeal have for buying FreeCharge.

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Let’s see here how Snapdeal will be benefited by this acquisition:

1. Everyone knows FreeCharge stand as the biggest platform for online recharge. As People are shifting more towards mobile Ecommerce. We can estimate this by the fact shown that in India the estimate users of mobile Internet is 120 million compared to the Computer who has 100 million only. Hence, with this deal, Snapdeal claims to be the largest m-commerce industry in India.
2.  Also, Analyst thinks mobile internet users is likely to be expected up to 480 million by 2017 and the number of mobile recharges will go up simultaneously which will surely benefit Snapdeal to acquire more mobile users.
3. Moreover, Snapdeal will get access to a new set of customers of over 40 million, where Snapdeal has total of 30 million app downloads & FreeCharge have 10 million on play store, which in total a huge amount for any Ecommerce Company. Now, Snapdeal and FreeCharge collectively will make more than 1 million daily transactions with 40 million users on the mobile.
4. Beside this, snapdeal will now represent strong team of ecommerce members which include people from Freecharge as well. FreeCharge has Kunal Shah, Alok Goel, Rajesh Biyani and many more who have good experience in ecommerce section will now be part of Snapdeal, Which will attract more investors and also play a big role in making this deal successful.
5. One more very important thing to note here. As, Ratan Tata has invested in Snapdeal and Paytm (FreeCharge Competitor). But now Snapdeal and FreeCharge are joined So, Ratan Tata will invest in 2 tough competitors FreeCharge as well as Paytm, Which again a deal of profit for both the industry.
6. In addition to this, Snapdeal also have future plans to include services such as education, financial services and utility payments beyond diversifying goods and products to expand e-commerce ecosystem into M-commerce.

Interesting Video showing how Snapdeal will expand e-commerce ecosystem with FreeCharge by livemint.

Lastly, as Snapdeal is the 3^rd biggest online shopping site behind Flipkart and Amazon was aiming to sell goods worth $3 billion in 2014-15 according to Kunal Bahl, He also claimed, the deal has potential to turn over the pecking order and promised that the competition is only going to get stronger. Together, Snapdeal and Freecharge expecting to be 1 million transactions per day. This would help the company improve its position in M-commerce world.

Know more about latest trends and technology news about Mobile application, Enterprise apps development and Microsoft Sharepoint .

iBangle MP3 Player of Apple: iPod’s Future

Apple always come up with innovative gadgets and electronic devices in this cutting edge of technology. In the last 10 years Apple, has introduced a lot of advanced gadgets like cell telephones, tablets, mp3 players, mp4 players, ipads and much more. . Apple mp3 player in today’s era may not be so popular but what if you can wear it on your wrist isn’t it amazing. Yes good news is that Apple has conceptualised a new creative design concept for Apple Mp3.

Yes iBangle MP3 Player is the idea or design of Gopinath Prasana that is his vision of iPod’s future MP3 and in coming day’s people can use it as jewellery too. iBangle Mp3 device is exclusive as well as ground breaking as it has some really cool features. One such a feature is band with   inflatable cushion at the inner side; which feels cosy to your wrist or dangling like a regular bracelet.

The device looks unique and attractive as it fits in any wrist Size, but it doesn’t have any screen for the projection of motion pictures or tracks. Just press the blue button on the band to expand and collapse the cushion. No ear buds with the annoying cords found here, it has nice concept of wireless ear birds to transfer audio. Again, there’s a multi-touch track pad for easy navigation. It also has a few additional buttons for music control. It has hold switch, music control switches and a multi touch trackpad. Similarly it contain Air in/out switch. The device has menu route. To control this menu route, you can slide the fingers for menu route, tap once to choose menu & tap apple for home. The device has various other features like mix tunes and equaliser’s choice, some unique equalisers menu like rock, pop, jazz etc.Which you can choose according to you choice.

iBangle Mp3 Player has some additional functions like Lock Function, Intuitive Volume Control, and Skip/Pause/Play Control. By Intuitive volume control you can control volume, just slide the fingers over the touch delicate surface. The lock feature allows you to lock the ring from the unintentional commands by pressing the elastic cushion. Tap the Apple icon to toggle between play, skip & pause function.

It seems, the iBangle will be expensive like gems as it is the future gadget of Apple, but I think the concept is brilliant and will definitely make a victory when it gets released.