Top 5 Ways Mobile Apps Can Transform Your Business

Mobile technology is a theme that is constantly being discussed in today’s data driven society, and rightfully so. A study performed by Plos One, showed that on average, we use our cell phones close to 85 times a day. It’s chilling to think about how much we really do rely on our mobile devices to function. With that said, businesses aren’t too worried about this statistic. In fact, companies are beginning to realize that there is a great amount of profitability in having an engaging mobile application. Consumers connect with these applications on a multitude of levels and because of this, company owners know the power a mobile app can have on elevating a business to the next level. This beckons the question: How can smartphone apps better remodel the way your company performs business? The answer is 5 simple solutions:  1. Consumer Interaction People don’t just use their cellphones for the sake of using them. Companies know that to have a successful and appealing mobile application, you have to get into the mind of a mobile device user. Know what your target consumers want, and incorporate a plan around meeting those needs. If you are major retail brand that specializes in selling women’s shoes, cater your application towards that demographic. Get your consumers involved.  Have end sale questionnaires or email sign-up screens; anything that can get people to be contented using your application while adding value to your business is the preferred end result. 2. It Makes Life Easier Smartphones provide a range of supporting functions that make daily struggles easier to maintain. For example, take a look at Uber. Uber is a multinational online transportation company that connects car drivers on demand, with people that need rides in a given location proximity. Their app allows any smart phone user to get car transportation anywhere, with just a few simple screen touches. What makes this so innovative is the map that pinpoints the driver’s live location. This allows people to simply follow the live location of their drivers to find their pickup location. This feature, along with many others that Uber has to offer, gives consumers and even employees a full range of accessibility when it comes to enhancing their total experience.                                                                                   Image Source:  digitaltrends.com 3. Mobile Ecommerce (M-Commerce) Mobile ecommerce or just simply m-commerce is a term used to describe the online sales that are acquired through wireless electronic devices. These transactions can be through smartphones, tablets, laptops, etc. Businesses who have a clean and easy to use interface for consumers to purchase goods through, always see better results. Customers aren’t going to waste their time scrolling through applications for a company that doesn’t have a developed shopping cart or buying options. Looking at big ecommerce companies like eBay or Amazon, you notice just how integrated their mobile applications are for a seamless buyer, user experience. They offer full customization and advanced search options for consumers. This provides more company engagement with consumers, while simultaneously making purchase records, sale sheets, and behavior statistics more freely accessible, leading to more sales and boosted growth within the company. 4. Innovation Developing mobile software around your customer is the best way to ensure prosperity for your business. Being creative or doing something that hasn’t been done before is what’s going to set your business apart from others. People love to see genius concepts come to fruition through applications. This type of thinking keeps them involved and associated with what product you’re selling or service you’re offering, while helping with the construction of brand identity. Users want to be at the forefront of technologic innovation, and if your mobile application is offering something new, innovative and exciting that provides value to your consumers, your business profitability will see a rise.                       Image Source: static.pexels.com 5. Helps Increase Customer Base Today, 68% of U.S. adults own a smartphone. People are using smartphones more than ever. Whether it’s shopping, connecting to other people, or finding a restaurant to have dinner at, smartphone users commit to certain cellular applications to get the job done for them. It’s tremendously beneficial that if your company has a smartphone app, that it provides signup options for potential consumers. If you can get someone to use your app, that’s great – getting them to register creating a lifetime customer is even better! The goal is to get consumers to use your app again and again. If you can accomplish this you will begin to notice a rise in user retention. Having a bigger database of customers is strongly correlated with elevated growth and sales. Mobile software and cellular applications are the future of business. If you’re able to harness this power through the innovative use of a mobile app, it can generate more sales leads and overall development of your business’ operation.

Significant Tips for App Store Optimization to Increase its Visibility

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It’s no wonder for those who use smartphones that mobile applications and its development are flooding in market every day, as it is an era of smartphones. Where, every now and then a new app is added to app stores whether it is Google play store or iTunes.  With the clutter of new apps being introduced daily in market it is required to properly optimize the apps to rank them higher, for better page listing and categorization.

The properly optimized app means higher visibility on app stores, higher downloads which automatically increase subscribers, maximises buyers, sales and shares of your business.

But the question comes here is how to optimize the apps to gain the above KPI for the successful business.

So, below some significant tips are there to answer all of your queries that can improve chances of getting your app discovered and hence increase its download. The bottom line for ASO is same as great SEO tactics. This means whole story should circulate around keywords or content relevancy. So your app's Metadata, Descriptions, headlines and titles all should   be rich with keywords that people most likely use while searching for your app.

Let’s start app store optimization by breaking down the various important components into 2 categories: On Page & Off Page Optimization

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On Page Optimization 

App Icon or logo – The first thing what users will notice is the icon you upload while scrawling the search result. Hence the logo should be iconic and eye-catching. It should give users more than an idea about the app. For example you can provide cool 3d effect which will give more impact on users.

App Name & Categorization - The App name should be remarkable, influencing and catchy. It should also include the keyword. Also, choose the best possible category for your app not only relevant but also based on level of competition and generated revenue. It will influence more users and visits to your app and hence improve your app ranking. For iTunes, Apple has introduce subcategories which helps higher app ranking.

Meta Tags – We need to properly optimize Meta data of your apps, as mentioned earlier as whole thing revolves around keywords, so do brief analysis and brain storming before choosing keywords. The keywords should be highly relevant and the ones with highest search traffic volume. So you need to know which keywords are more often used by your target audience. And in the same way prepare catchy and informative title and description which must contain your keywords. Also you can regularly optimize your Meta as per the need.

Update App Snapshot – Google play and the iTunes store allow up to 5 to 6 screenshots. So the best use of screenshot is to attract more and more people and also for detailing key interaction points of app, hence this the best way of interacting with the audience and better serve your app to them.

App Rating & Reviews – Try to get higher rating and reviews from the customers who have downloaded your apps. Because higher rating and reviews help an app to rank higher on the app store.

Off Page Optimization

Use outside source for optimization – Not only on app store, but you should use outside sources to optimize your Apps. External references for your app listing page increase the possibility to rank higher in app store. Hence, 

- Keep posting on social media about the App features and app listing URL. 

- Write blogs and mention name of the app and app listing URL wherever it is suitable. Not only blogs but use other content syndication platforms as well i.e. articles for spreading information about your App.

- Add App URL at the brand website and at all the social media profiles if possible.

- If it is relevant,  mention the name of your app in press release

- Share app listing URL with internal resources and encourage them to share within their community as well.

Nice video to explore for App Store Optimization -

So all the above activities will increase total number of external references and drive traffic towards your app listing URL.

In the present technology world, a great app can help a brand to grow or serve as a money-making source in itself. All you need is experience mobile application development company and proper optimization of your Mobile Application. Hope above mentioned tips will help you lay the groundwork for optimization of your App.