Why Your Business Needs Both Mobile Apps and Mobile Website?

In this technology era, you should be well aware of the fact that trends in technology are booming ahead at the speed of light. So you need to be well acquainted with latest trends in technology especially those who run consumer facing business. Simply relying on traditional pattern can be risky for your business. We all know that computers have now become almost obsolete. With the introduction of mobile technology the landscape of consumer behaviour and the way we do business has completely changed. Number of mobile users are now on rise and it has been predicted that by 2014 mobile internet users will overtake desktop users. Please have look at the below graphical presentation which clearly shows the rise in the mobile internet users.

And if we talk about smartphones then it will not be wrong to say that it has completely changed the consumer’s behaviour and they are using it for conversation purpose, online shopping and also for gamming. Number of smartphone users are rapidly increasing and it has been predicted that by the end of 2016 there will be 2.5 billion smartphones in the world, and according to the Juniper Research annual smartphone sales will surpass one billion per year.

After knowing about these trends, if you are still following traditional pattern then you are really making a big mistake. To exist in this competitive market you need to shift your business towards the mobility side Every business owner who is directly dealing with consumers can face many challenges while shifting their business over the mobile platform. The most common challenge is to decide which one out of mobile app or mobile business will be appropriate for their business.

Having developed both mobile app and mobile website for your business can give you a better competitive edge over your competitors.

Mobile App for Better Performance for Privilege Users

Mobile app for your business is essential for your regular usage because mobile app provides better mobile user experience. It is easily downloadable and accessible and does not require internet in most of apps cases. There is no need to access your business again and again via internet.

As per the details by Compuware it has been suggested that these days’ consumer preferences are totally in favour of mobile apps i.e. 85% ahead of the mobile websites. The most common reason for it is that these apps are more convenient (55%), faster (48%) and easier to browse (40%). The below snapshot shows the benefit of mobile apps vs. mobile sites.

Mobile Website for Better Engagement for new Users

Having mobile app for your business is fine but you should not neglect mobile website. Offering mobile website with mobile apps can give you better competitive benefits. In most of the cases new users are not much aware about your business and do not find it comfortable to download or install your business app. By offering access via both mobile apps and mobile website users can get the flexibility to access business websites without any restrictions. At last we can say that developing both mobile app and mobile website can require little more budget but building them can actually provide long term competitive benefits to your business.

(This information is brought to you by a web application development company providing custom web and enterprise mobile application development services to global business)