Smartphone Apps are Changing Consumer’s Shopping Behavior

Is mobile apps are changing the shopping behavior of customers? If we look at the recent studies then the answer is, yes! According to the recent studies, about 66% or 2/3rd of the US consumers are more likely to buy from the shop having a mobile app compared to the one which doesn’t have an app.

Hybrid Mobile App: Alternative Solution to Fill the Gap between Native App and Web App

Hybrid mobile app

With the increasing demand of the hybrid app, Gartner has stated by 2016 around 60% of mobile apps will be hybrid with the remaining 40% being split i.e. 30%-10% to web apps and native apps. Hybrid apps; as the name suggests is the heterogeneous source composed of the elements of native and web apps. It is usually written in a web-based code such as JavaScript, CSS and HTML like any other web application with an only difference that it runs on a device rather than a webpage or it runs inside a native container on a mobile device. In short, it is the combination of web technology and the native execution.

iOS Vs. Android: Which One is the Leader?

And the debate is still on between iOS and android which is better or superior? With the release of iOS7 there are many who claimed there is nothing which can beat this operating system and on the other hand, the Android lovers still think iOS is too basic and there is nothing fancy and innovative about it.